Everyone has different reasons for wanting to franchise

Be part of something

We've started something, something amazing. Lathered does not end here. It consists of amazing leaders (featured on Meet our Teams). Women, men, mothers, students, part time, full time, all around amazing people. We wouldn't be what we are today without them and we never let them forget it. The way you treat your C.E.O should be the same way you treat your janitor and ours - are both. 

Limit face-to-pavement interactions

We had to fall on our face a couple times but the beautiful things is, we wrote each one of them down and reinvented a system to make sure we could limit the possibilities of you doing the same. This isn't reinventing the wheel. Which is ideal because we hear that took some time. 

My name is kristin verbeek and my kids were my "why".

"I was the mom who was falling apart"

In all honesty, my children were my 'Why". I was sick of being the mom the teachers had to wait until the middle of the school year to meet while my sending the hubby in solo to return with very little information. I wanted to know how my kids were doing. I wanted to bring baking to their school bake sales (Or at least be able to replate the store bought stuff I just chipped a tooth on trying to get out of the stupid plastic wrapping). It was becoming too obvious, I was the mom that was falling apart.


Getting into business for the income wasn't my goal, nor was it a belief but it did turn into the result. I thought for the most part, I would clean other peoples homes for the foreseeable future and once all of my children were in full time school I would go back to the dental office. 

I did not know that a work/life balance was something I could create. Well; here it is. Balanced - yes - Do I still forget to pick up my son from kindergarten - Yes but would I change it for the world? Absolutely not. Something my children have come to know and love about me is that I may be busy but I am not too busy for them. I am home and available if they need me at any time but my five year old is learning to make himself cereal and my twelve year old is in charge of setting his own alarm in the morning and knowing whether he has to set it early to shower or not because they also recognize that I am part of something bigger. I am living my dream and creating a future for not only myself but all of the people around me.

 I am living my reality.


Join us - Drink the punch.

-Kristin Verbeek

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Meet our Social Media Guru, Alex! - Franchise bonus!

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PhD in social media, but don't call me doctor. Actually, do.

Hi, I'm Alex!  I manage Lathered's social media accounts!  I have been with this wonderful company since just about the beginning and I'm so honoured they are allowing me to continue my journey with them on the road!  The beauty of social media is that you can do it from anywhere that has wifi and that's what I do!  I just spent my summer living in my camper van on the West Coast and now I am headed to backpack through Europe and then I head to Southeast Asia!  

"How old are you..."

You're probably wondering what gives a snot-nosed kid like me the right to be in charge of your online marketing.  Well, first of all, I'm older than I look. Back off.  And secondly, I studied communications in college and have attended various workshops to help me better understand the wonderful world of social media!  I really do have a passion for helping local businesses succeed! And, having known the wonderful ladies of Lathered for a few years now, I have an even bigger passion to see them succeed.

How It Works!

I have a social media calendar ready 3-4 months in advance at all times that ensures each month is ready to roll.  This organized calendar is available for all of our franchisees to access at all times to see what goodies I have planned!  Meaning you can see each upcoming ad and post well before it goes up.  I also always welcome communication and suggestions for where you'd like our social media to go!  We all have so much to offer each other as women in this field and I love hearing what your wonderful brains have come up with!!  Along with my social media calendar, I have a section for "conversations" where you can give me your input and ideas!